What if a sound logo or piece of branded audio could DO something?

What if a sound logo or piece of branded audio could DO something? Of course, I mean doing something in addition to connecting people to a brand via sound--the power of audio branding.

I read about Sonic Notify by Densebrain here and I think it may be a game changer for creative use of sound with mobile, primarily because a user does not have to actively switch on an app to listen to a coded sound. Sonic Notify is based on bus tracking technology and you could see it as a kind of “audio QR code” that delivers some relevant content to a user via their smartphone. However, QR codes are too much work and require action on the user’s part.

This is what differentiates it from sound apps like Shazam, which the must consciously turn app on for it to hear and identify a sound code and follow through with content delivery. With an auto-playing audio "code" instead of a picture you must photograph, your smartphone can pick up nearby sound that you may not be able to hear and you receive branded content on your phone. It works with sound outside of the human frequency range, but that doesn’t mean it cannot be combined with a sound logo, or any audio for that matter. Plus, content can be location specific due to the inherent properties of sound coming from a speaker source.

Consider the possibilities for creative use of sound to deliver content via mobile and how that could enhance someone's experience with a brand.