With 2011 wrapping up, this year's best-of lists are starting to make the rounds. In terms of creating a fun and stimulating sound experience, the Radioactive Orchestra from this summer is one of the year's interactive sonic highlights.
Give people something fun to do, and they might stay to play, create and share. The Radioactive Orchestra, an interactive sound project created by a Swedish nuclear safety team in collaboration with composer Axel Boman and musician Kristofer Hagbard, demonstrates the fun and the potential power of utilizing sound and music for active engagement. I love the way this project creatively uses sound to demonstrate the relatively heady concept of radioactive decay, inviting site visitors to create their own music based on the unique decay patterns of isotopes. This project is primarily education and awareness focused (awareness of the concept, not necessarily the KSU brand), but imagine the potential for active sonic engagement with commercial brands and products. This year's Google Les Paul doodle comes to mind as a successful example in this vein.
If this were a brand with an existing sonic identity, reigning in the options and offering a curated palette of sounds and options could reinforce or help build that identity. Also, I would have loved to see the option of a simplified design for a broad target in order to quickly get non-musicians creating and sharing. The interface is fairly advanced and you’d have to know a bit about music to really have fun. Perhaps taking a cue from the Google Les Paul doodle and simplifying the interface and sharing functionality would make for a friendlier experience and a broader appeal.
I’m still impressed. Check it out and start playing by choosing isotopes from the blue cloud.
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